Who’d be better to promote your brand that people who are more linked to it, they whose spend much of the day in touch with it?
Building a powerful brand requires of all professionals in your business, get in touch with the corporate brand and understand the importance of walking together to achieve goals. This business model is called endomarketing, which could be seen as marketing inward.
If your company develops good endomarketing, it will get intangible benefits, managing your company to something more than a work place: committed professionals, connected and motivated; people highly and emotionally bonded whit their job.
How can you get committed professionals? To transform your employees into brand ambassadors we propose three steps:
1. Personal Branding
The new organizational culture should be focused on personal identity, not corporate. When employees can become best allies themselves, labor productivity and attachment to the company will increase significantly.
Dig into your employees’ best strengths to integrate them throughout their performance and so, you will drive your team directly to success.
2. Corporate Branding
Get your employees to the "corporative promise”. Leaders are those who must teach the team all about your brand.
3. Connect personal with corporate issues
Help your team to know better each other, to know their personal branding and capitalize on the integration of every single feature with the highest goals of your company.
When employees are aware of who they are and what makes them special, and when they clearly realize which brand’s goals are, they can start their unique competitions and experience to reach that goals.
Even if you’re nor the president of the company, if you want to increase that level of commitment between company and employees, youhave a key role. A strong brand requires the commitment from all the professionals inside the company, and is achieved by integrating personal with corporate branding.