To get our clients’ loyalty to our brand, product or service is a main objective for every company.
Loyalty not only allows customer to buy or visit us again, but also allows us to achieve to recommend our product or service to other consumers.
Disregarding customer loyalty and get focus on capturing new ones, is a huge mistake. Is more profitable to secure customer loyalty because of lower marketing and administration costs.
These 8 ways to fidelize our clients don’t apply for every market areas, but are the most important if your company or your brand wants to use them:
• Listen to their complaints.
Customer care is an applicable method to all markets and sectors. Listen, address and solve your customers' problems.
• A proactive Customer Care Department.
Contact your customers and show interest for their satisfaction, find out what are they expecting from your brand.
• Loyalty Rewards.
Celebrate your anniversaries with them. Adjust your marketing budgets, mailing campaigns, postcards, movie tickets or another kind of gift are excellent examples.
• Pay attention to your competitors.
Your customers will ask you for what your competitors are offering. Anticipate and observe what they are doing.
• Do not disappoint your customer’s expectations.
Fulfill your promises and don’t make promises you can’t keep. Remember, it’s very difficult to recover their confidence once you already have disappointed them.
• Communicate with them.
Consider your customers as your partners. Let them share your successes or all those aspects you think can make them know you better.
• Not all customers are equal.
Not all customers are “good customers”. But that doesn’t mean you have to mistreat the ones you consider “bad customers”. It’s better to just simply not apply loyalty techniques equally with everyone.
What kind of loyalty techniques do you think you can use in your brand or your company?