Certainly, it is undeniable the power that Public Relations have to attract customers. These can be the best friend or the worst enemy for a company. Customers are lifeblood for your business, and as such, is expected brands to behave in a certain way.
Consumers are expecting to receive data frequently from the brands they follow. Make your public relations team to show your business information periodically, stay alive in your customer's mind.
Improve your customer’s shopping experience considering facts such as: what makes your company different from its competitors? Customers like companies that offer a unique value.
Develop campaigns based on word of mouth marketing. Look for satisfied customers and ask them for a review about your product or service, and make use of social networks to accomplish this digital level.
Design your marketing efforts reaching several demographic groups in a natural way, this will make your relationships seem more personal. This will build trust between your company and the consumers.
Let Google searchers find you. For this, you can use attractive words and phrases easy to pick up for your product. The use of tags or hashtags will help you get online exposure areas.